When shoppers are ready to buy something, they often look for emails from their favorite stores. In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. ![]() With Mailchimp’s campaign builder, it’s easy to find the right email templates for any message-whether you’re welcoming new subscribers, notifying customers of a sale, or wishing someone a happy birthday. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story. Today, we're inundated with email marketing campaigns, and yes, some of it still feels spammy, but there's no denying the impact a well-crafted message can have on your customers-not to mention CRM and lead nurturing.Įmail marketing helps you connect with your audience to promote your brand and increase sales. There were only a few hundred people on the list, but that was enough for Thuerk to claim the mantle, "Father of Spam." Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. Tomlinson also introduced the symbol in email addresses to the world. The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound. The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. What is email marketing, and where did it begin? The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five (and his career as a biologist) to build the thing that makes him happy. Laurence Leenaert, founder and designer at LRNCE, a handmade ceramics and lifestyle brand in Marrakesh, on her morning routine. Starting your day right: Laurence Leenaert Self-improvement, brands to check out and things to see and do – from food to fashion. Industry deep dives, macro trends, and profiles of fascinating businesses and founders.įor Orange Bus founders Julian Leighton and Mike Parker, leaving the business was always the plan.Īt first glance, the name of your business might not seem like a crucial factor in your success – but getting it wrong could cause complications. How did a ‘Black Founders Matter’ T-shirt design transform into a venture capital firm? According to founder Marceau Michel, it was almost completely by accident. How to win customers without social mediaĪs social media ads become less effective, how else should you go about acquiring new customers? Students come here to learn from the best and get their shot at a billion-dollar industry.Ĭase studies and how-tos to take you from startup to scale-up and beyond. Join 5 filmmakers from around the world as they make deep explorations and document their journeys. ![]() Kick start the holidays with this Second Act episode chock full of food, family, and tradition. In Sonic Symbolism, hear Björk and her collaborators discuss the making of her last 9 albums.Įxplore the minds of 10 musicians as they use their surroundings to make sense of the world.įamily comes first, especially this time of year. Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business.Ī collection of original content that celebrates the entrepreneurial spirit. Whether you want to grow your team, your following, or your sales, we've got ideas. Off and running? Find tips to help you lead, manage, and make your business even better. Learn to write a business plan, build a brand, and turn your ambition into a successful business. See how Mailchimp’s e-commerce automations can save you time and help you convert more first-time buyers into repeat customers. Explore our collection of resources to help build your business and boost your digital marketing.Į-commerce Automations: Time-Saving Techniques for E-commerce
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